Narrative & Content Leadership
Evidence-based narrative strategy that clarifies institutional identity, grows audiences, and converts trust into sustained action and revenue.
for Mission-Driven brands
Great brands don’t just deliver great promises.
They help audiences imagine what’s possible.
I help organizations translate values into story, audience trust, and measurable public impact—across civic, cultural, and institutional contexts.
Strategic Outcomes
SELECTED WORK + IMPACT
These outcomes reflect a consistent focus:
Aligning mission clarity with disciplined execution to produce measurable public impact.
+198% donations,
+188% email subs, and +135% engagement
across national initiatives through integrated narrative and content strategy.
242K+ video views and 100K+ completed views
in a rapid-response GOTV campaign targeting Muslim voters in key swing states during Presidential elections.
+20% year-over-year seasonal revenue growth
within three months for a global nonprofit.
Select Case Studies
-
![National GOTV Campaign]()
National GOTV Mobilization
Precision digital campaigns engaged Muslim voters across swing states with exceptional completion and engagement under extreme time constraints.
-
![MPAC Growth]()
MPAC Audience Growth & Institutional Repositioning
Integrated narrative and digital strategy drove major growth in subscribers, donations, and national engagement.
-
![Red Cross]()
Red Cross Narrative Transformation
A pandemic-era annual meeting became a cinematic institutional story recognized as the organization’s most compelling case for support.
-
![]()
Global Education Nonprofit Revenue Strategy
Story-driven digital funnel design produced 20% year-over-year revenue growth within a single quarter.
-
![]()
CAIR 30th Anniversary Narrative Trilogy
A three-film arc connected institutional history, present impact, and future vision at a national donor milestone.
-
![Usuli Editorial Ecosystem]()
Usuli Editorial Ecosystem
Short-form storytelling and messaging strategy built sustained audience trust and organic digital reach.
IN THEIR WORDS
content strategy that drives results
Increase reach, revenue, leads, or mobilize your supporters. Let’s tailor content strategy to your objectives and target audience.
Celebrating an epic milestone
Summarize 30 years of “honoring voices of courage and conscience” in Hollywood in under 2 minutes.
boosting attendance for a live event
Ignite awareness and action for Humanitarian Day, empowering everyday heroes to fight homelessness.
Advocating for people in digital deserts
Make the case for "Broadband for All" to policymakers at a tech conference driving digital equity.
simplifying a complex vision
Transform dense policy priorities into a compelling narrative that connects with the audience.
Inviting dialogue
Inspire an activist convention by igniting the power of listening across political and social divides.
Championing advocates of justice
Create an event highlight reel promoting inclusion, diversity, and civic leadership.
the changing face of America
Counter rhetoric by highlighting America's diverse tapestry of cultures, faiths, and immigrant spirit.
boosting recruitment & fundraising
Inspire young people to apply to a prestigious Capitol Hill program and shatter past application records.
Unifying action against bigotry
Succinctly convey how Members of Congress plan to combat and defund the “Muslim/Travel Ban.”
honoring voices of courage + conscience
Shine a light on the year's most inspiring champions of inclusion and social justice in entertainment.
Scale your brand’s visibility, leads, and sales
I am a narrative and digital strategy leader helping mission-driven institutions translate values into story, audience growth, and measurable public impact.
CONNECT WITH YOUR AUDIENCE
Messaging that links your customers’ wants and needs to what you offer.CREATE SCROLL-STOPPING CONTENT
Clarity+soul+energy that moves your business goals.GET SEEN BY YOUR IDEAL PROSPECTS
Cost-effective, data-driven, and hyper-targeted ads.