Narrative & Content Leadership
for Mission-Driven brands
Evidence-based narrative strategy that clarifies institutional identity, grows audiences, and converts trust into sustained action and revenue.
Institutions are remembered by the stories they tell.
The right narrative doesn’t just inform audiences. It expands what they believe is possible.
I partner with civic, cultural, and nonprofit leaders to translate mission and values into stories that build trust, mobilize communities, and produce measurable public impact—across platforms, moments, and time.
measurable Outcomes
SELECTED IMPACT
Across national campaigns, institutional storytelling, and fundraising ecosystems, my work consistently aligns mission clarity with disciplined execution to generate measurable growth in engagement, participation, and revenue.
+198% donations,
+188% email subs, and +135% engagement
through integrated narrative and content strategy across national initiatives.
242K+ persuasion video views and 100K+ completed views
in a rapid-response civic campaign engaging Muslim voters in key swing states.
+20% YOY seasonal revenue growth in three months
for a global education nonprofit through story-driven digital funnel strategy.
Select Case Studies
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![National GOTV Campaign]()
National GOTV Mobilization
Precision digital campaigns engaged Muslim voters across swing states with exceptional completion and engagement under extreme time constraints.
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![MPAC Growth]()
MPAC Audience Growth & Institutional Repositioning
Integrated narrative and digital strategy drove major growth in subscribers, donations, and national engagement.
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![Red Cross]()
Red Cross Narrative Transformation
A pandemic-era annual meeting became a cinematic institutional story—recognized by executive leadership as among the organization’s most compelling cases for support.
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Global Education Nonprofit Revenue Strategy
Story-driven digital funnel design produced 20% year-over-year revenue growth within a single quarter.
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CAIR 30th Anniversary Narrative Trilogy
A three-film arc connected institutional history, present impact, and future vision at a national donor milestone.
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![Usuli Editorial Ecosystem]()
Usuli Editorial Ecosystem
Short-form storytelling and messaging strategy built sustained audience trust and organic digital reach.
IN THEIR WORDS
Storytelling that moves institutions—and the people they serve.
These selected moments reflect how disciplined narrative strategy can clarify purpose, mobilize communities, and advance measurable impact.
Honoring Courage in Hollywood
30-year institutional milestone
Mobilizing Against Homelessness
Humanitarian Day campaign
Broadband Equity Advocacy
Policy narrative for national leaders
Translating Complex Policy Vision
Audience-centered storytelling
Listening Across Divides
National activist convening
Champions of Civic Leadership
Inclusion and justice honorees
America’s Evolving Story
Pluralism and immigrant identity
Recruitment That Breaks Records
Capitol Hill fellowship growth
Countering the Travel Ban
Congressional advocacy narrative
Voices of Courage & Conscience
Annual cultural recognition
Narrative clarity for moments that matter.
Whether guiding institutional storytelling, expanding audience engagement, or shaping public narrative during moments of transition, I partner with leaders committed to meaningful, measurable impact.